simple sustainable software

Webflow development & Lean UX consultancy

My name's Pete. I run a small digital product engineering studio in Bristol. I help businesses and agile teams of all sizes integrate Lean UX in order to create simple, sustainable software.

I've helped some incredible companies simplify their products and generate more business through a simple practise that helps them to better understand the needs of their customers.

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Simplified atomic structure

Lean UX

Realising product & service potential through a structured methodology of hypothesis, experimentation and qualitative research.

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Advanced prototyping

Fast and effective means to design, test, communicate, and evaluate highly advanced prototypes; with responsive UIs and real data.

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Mobile first

Substantial experience in the analysis, design & implementation of  simple, sustainable, pocket-friendly products and services.


UX architecture and UI development for specialist internal software used by Apple's finance department.

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OVO Energy

Developed from within OVO Energy, Just3Things (FKA Cadence) was instrumental in maintaining the company's competitive advantage as it rapidly scaled from 5 to over 5,000 people spread over 6 offices.

OVO's Founder Stephen Fitzpatrick says: The software saved OVO more than £3m a year in lost productivity and endless meetings.

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Thornbury Nursing Services

TNS provide hundreds of last minute healthcare professionals to hospitals and care homes around the country every day. I was hired to simplify the design of the shift search and introduce a range of smart filters that would allow nurses to more easily find the right shift among the thousands displayed within the app.

In order to mitigate the costly results of a suboptimal solution, I designed and built a fully functional shift search prototype using real data. This allowed us to carry out a series of build-measure-learn loops before finalising the design and starting development.

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The National Trust

Following the Lean UX methodology, we created advanced prototypes of an events booking platform for the Trust's diverse range of members (and rewarded them with tea and cake from the NT café).

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Top Stocks

Top stocks is a stock filter that helps investors identify the hottest securities in UK equities based on the consensus and conviction of 5 of the best wealth managers.

We interviewed Investors and IFAs, collaborated with analysts and conducted a series of usability tests during code iterations to create this application.

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Raspberry Jam

The Raspberry Jam is a global network of Raspberry Pi special interest groups.

LimeKnight created the initial brand identity after meeting the self proclaimed 'Jam-bassador', school teacher and uber-talnted illustrator: Alan O'Donohoe. Established the London chapter on and organised the very first meetup at Mozilla's office.

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Citywire is a London-based financial publishing and information group. It specialises in tracking the performance of fund managers.

The brief was to extend the business into 33 new territories and increase the dwell time of recipients of the email newsletter by improving the experience on mobile devices.

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The Techno Tunnel

Our entry for Music Hackday 2012, hosted by Facebook.

This mixed media interactive installation transports you (and your favourite music) to an underground rave in 90s Rottterdam for a very special, personalised experience. NME called it one of the most entertaining demos ever and Wired magazine included us in the top 10 hacks of the year.

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Beakon was a marketplace for creating hyperlocal flash sales. We designed and built a fully operational prototype (including payments) at Google's Campus during a 24 hour hackathon and won the award for best design.

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Pocket High Street

Pocket High Street: "The Search Engine for your High Street" allows shoppers to search the stock at hundreds of local retailers; reserve; pay, and then collect using a digital coupon. We designed this prototype during the 24 hour Hack the High Street hackathon where our team picked up second prize at the event.

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Hotel search and comparison site designed alongside San Francisco based marketers LynoMedia and in partnership with market-leading travel company Priceline.

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